|
Every company needs a
raison d’ętre – a reason for being.
Ours is simple.
MagazineXperts was founded to help publishers
substantially increase revenues, dramatically improve
advertiser loyalty and enhance overall profitability.
The publishing industry has never before
confronted such enormous challenges. In the
opinion of MagazineXperts, neither has there been such
incredible opportunity to gain market share, increase
competitive advantage and ensure profitability for years
to come.
In spite of a war in Iraq
and general poor economic conditions, MagazineXperts
successfully launched three new magazines in 2003 and
2004. Construction Executive was
honored in October 2003 with Folio's Silver
Award for "Best New Magazine." With MagazineXperts
providing advertising sales representation along with
marketing, promotion and consulting services,
Construction Executive
has become the fastest growing publication in the U.S.
construction industry.
Is your publication in
need of a revenue rocket? In 2002,
MagazineXperts recommended that Associated Builders and
Contractors (ABC) retire their existing publication and
launch a new magazine with a completely new editorial
format in its place. ABC took our advice and, in 2003,
the first year of monthly publication for
Construction Executive, we tripled ABC's previous
advertising revenues. The magazine is now in its 5th
year and revenues have continued to grow, attracting the
industry's most prestigious national advertisers.
The principals of MagazineXperts are Don Berry
and Steve Donohue. Veterans of McGraw-Hill
and Cahners, these entrepreneurs have more than 50 years
of collective publishing savvy and advertising sales
experience.
Leveraging their extensive
knowledge and proven abilities, Mssrs. Donohue
and Berry have developed a variety of resources, tools
and services to keep their select clientele at the
forefront of innovation in advertising sales and new
business development.
MagazineXperts is not your run-of-the-mill rep
firm or typical consulting group. Publishing is
our lifeblood and printer’s ink has long coursed through
our veins. Over the past three decades, we’ve become
experts in the field of magazine publishing.
Please explore the links to descriptions of our
service offerings in the areas of consulting, sales
representation and custom publishing.
We welcome the opportunity
to assist you in achieving greater profitability for
your publications.
In this business, you can
never have too many ad pages or too big a profit margin.
Call and let us know how we can help.
Email MagazineXperts for More Information. |
